Oshi No Ko Breaks Their Sales Records Once More

Oshi no Ko, a popular manga and anime series in Japan, has broken its record for doubling up the sales of volumes after the release of volume 12; it has increased its sales 2.7 times since the first release of the manga. It has sold over 9 million volumes, and 12 million volumes are now printed. The rapid increase of the volume sales was due to its fascinating storyline, written by famous manga writer, Aka Akasaka, who has received manga awards for his notable series, such as Kaguya-sama.

Oshi no Ko is an idol-themed manga anime series based on the setting of the idol industry. The main character, Aqua Hoshino, was an idol fan who was murdered by a killer and reborn as the son of his favorite idol, Ai Hoshino. While the prologue of the story starts joyous and bright,, the story shifts into a different atmosphere when Aqua's mother, Ai gets killed, and Aqua vows for revenge. Oshi no Ko’s compelling narrative lured people to be more enthralled to the story with its unique concept of idol industry, and has gained a lot of attention and popularity from the audiences worldwide, especially from Generation Z.

The ‘Oshi no Ko boom’, however, didn’t come as soon as they released their first volume, which was in 2020. In fact, they became popular when 12 volumes were released in 2023, along with the anime adaptation of the manga. However, once the news spread about the series, the popularity and great influence of Oshi no Ko became so high to the point that it has reached the global audiences. As soon as the 12 volumes were released in 2023, they became a number one anime premier for the streaming service HIDIVE, top 10 on Japanese multiple streaming platforms, and more than 9 million copies of volumes were sold just in this year. Additionally, the popularity of Oshi no Ko resulted in other beneficial influences, which majorly involves the theme song for the anime, “Idol” by Yoasobi. With the Oshi no Ko boom, their theme song also became popular. The opening theme song, titled “Idol” by Yoasobi has reached the number one hit on the Billboard chart (excluding U.S), which broke the record as it was the first time that the Japanese song has become part of the top chart.

It is not so surprising that Oshi no Ko is breaking the record in selling volumes, as the anime industry in Japan has always been the biggest and the greatest. Similar to Oshi no Ko, Demon Slayer, one of the anime series that has gained a lot of fame for a long time ,has sold 150 million copies of volumes in 4 years, and made around $9 billion USD. With Oshi no Ko selling more than 9 million copies of volumes, it resulted in large profit, which can be isn’t specified yet. Still, it is estimated that a lot of industries that cooperate with the anime industry of Oshi no Ko resulted in ies highto produce more profit by thewith production of merchgoods and albums.



Furthermore, with continuous growth of the anime industry as seen from the record breaking of Oshi no Ko, the industry itself is greatly influencing the Japanese economy. Indeed, Japan’s anime industry is taking up 0.4% of its economy, and it was worth $24 billion a year with 48% of the revenue obtained worldwide in 2019. It is expected to grow continuously, since it is likely to increase with $60 billion a year with additional 12% increased revenue for 2025. With examples of record-breakers such as Oshi no Ko, the development of the anime and manga industry in Japan is estimated to grow larger by the passing years.